Types and Basics of Writing a Proposal - Proposal Writing Skills - IlmKiDunya

A proposal is a written document that presents a suggested project, effort, or concept to a potential sponsor or client. A proposal's goal is to persuade the reader that the suggested concept is practical, important, and achievable. There are several sorts of proposals, and each has its own unique specifications and rules.

1- Solicited Proposals: 

Solicited proposals are ones that are made to a particular company or group. These bids often come in response to an organization's request for proposals (RFP) or quotes (RFQ). Solicited bids must follow the regulations and specifications stated in the RFP or RFQ and must specifically meet the needs and objectives of the business.

2- Unsolicited proposals:

Unsolicited proposals are those that haven't been requested by a particular business or group. These submissions are often made to create interest in a new project or campaign. Unsolicited proposals should be convincing in character and customized to the unique requirements and interests of the organization or individual.

3- Internal Proposals: 

Written within a business or organization, internal proposals are those that are submitted. These proposals are often produced to suggest modifications to a current process or procedure or to request money for a new project or initiative. Internal proposals should be brief, thoroughly researched, and should describe in detail how the proposed project or modification would benefit the reader.

4- External Proposals: 

Those made for clients or sponsors outside the organization are considered external proposals. These proposals should be customized to the demands and priorities of the customer or sponsor and are often more formal than internal proposals. External proposals must be thoroughly researched and they should outline the advantages of the suggested project or effort.

Fundamental Components:

There are a few fundamental components that should be present in any proposal, regardless of its type:

  • Executive Summary: 

  • The executive summary should give a quick rundown of the proposed project or campaign and should make it clearly evident why it is required.

  • Background: 

  • The background section needs to provide the proposed idea or initiative with some context. This section should describe the present circumstance or issue that the initiative is attempting to resolve.

  • Objectives: 

  • The goals and objectives of the proposed project or initiative should be clearly stated in the objectives section.

  • Methods and Timeline: 

  • The methods and timeline section should include a timeframe for completion as well as an explanation of the measures that will be followed to realize the goals of the proposed project or initiative.

  • Budget: 

  • The budget section should include a thorough summary of all expenditures related to the proposed project or campaign, such as labor, supplies, and other costs.

  • Evaluation: 

  • The criteria used to determine whether the proposed project or initiative is effective should be discussed in the evaluation section.

  • Conclusion: 

  • The conclusion should summarise the benefits of the proposed project or initiative and repeat its main arguments.


Writing a proposal, then, involves understanding the kind of proposal that is required, in accordance with the particular rules and criteria, and including the basic elements such as the executive summary, history, objectives, techniques, timeline, budget, analysis, and conclusion. The proposal must be appealing, carefully researched, and customized to meet the requirements and interests of the intended audience.

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